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It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.You can round out your profile with up to nine total photos or ice-breaker questions provided by Facebook.Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.