Videos on online dating
The Atlantic", "url": "/video/index/534093/jon-batiste-reinterprets-the-battle-hymn-of-the-republic/", "series": "Atlantic Documentaries", "image": "https://cdn.theatlantic.com/assets/media/video/img/2017/07/thumb_4/video-river.jpg", "dek": "The legendary jazz musician updates the American anthem for the magazine\u2019s first podcast.", "sponsored": false, "author_credit": "The Atlantic", "tracking_pixel": null, "id": 534093}, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ]" itemscope itemtype=" Object" OKCupid is one of the largest dating sites in the world with over 4 million monthly active users.
The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.
newer product Lively is hoping to capitalize on video to bring more people to its app.
Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.
Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.
“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.