Techniques thoeries issue psychology dating
But physical attractiveness matters most in the absence of social interaction.
While most 20th-century couplings were either formed in workplaces and colleges or through friends and families, online dating sites and dating apps are fast becoming the most common way of meeting partners and now account for about 20% of heterosexual couplings and more than two-thirds of same-sex couplings in the US.
As a psychologist who has studied attraction, I felt certain that science could offer a better understanding of romantic attraction than all the self-help experts, pick-up artists and agony aunts in the world.
And so I began researching the science of how we form relationships.
It turns out that both women and men value traits such as kindness, warmth, a good sense of humour, and understanding in a potential partner – in other words, we prefer people we perceive as nice.
Being nice can even make a person seem more physically attractive. Consuming alcohol, for example, really can make everyone else appear more physically attractive.