Dating for smart people

It's great—really great—in spite of what some people might have you think.In August, the press pounced on The League while it was in development, labeling it "Tinder for elitists," (Huff Po) and painting its target customer as "a narcissist with an over-inflated evaluation of their own worth" (The Daily Dot).

But that doesn’t mean smartphone dating isn’t for you.There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?Behind the scenes, The League works not unlike a private matchmaker—curated, careful, thoughtful—but with the ease and Gen Y-ness of an app, it attracts young 20 and 30-somethings, not 50 year old "entrepreneurs" looking for their fourth wives. On other apps and sites, while you can designate, say, that you are a 24-year-old woman who only wants to date men 25-34 years old, it doesn't matter: Your profile will still be visible to those 68-year-old men trolling for 24-year-old women, even though you've already said you are not interested in that. While they're careful to only show you matches that make sense for you, they'll also only show your profile to people you would potentially be interested in, too. And yet no one has cared to enforce such a practical policy on the digital dating world—until Bradford.Of course, while requiring both Facebook and Linked In could be a barrier (many creative types don't have Linked In; many people have jumped ship from Facebook), it seems to be more of a hurdle than a total roadblock, with people actually signing up for Lindked In or reactivating their Facebook accounts so they can get on the list for The League.Unsurprisingly, there are a lot of people who want to date without ditching their discretionary concerns.

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